Lionel persisted through his father’s death in 1952. A new period of growth in the funeral agency business was about to begin. Lionel eventually closed the haberdashery, wheelwright and cabinet-making businesses started by his grandfather Joseph Belgrove in circa 1945, concentrating primarily on the funeral agency. The agency named, ‘Lionel Belgrove Funeral Agency’ was located at 94 Coffee Street, San Fernando until 1956 when it was moved to our present location. This strategy was responsible for the growth of Lionel’s business. Lionel Belgrove Funeral Agency gained market share steadily and became known as a “grass roots” organization. Lionel was a perfectionist and he carefully remodeled the business from 1956 to 1965. By 1972 Lionel traded under the name ‘Belgroves Funeral Home Company Ltd.’; ably supported by his brother Sydney and his sons Carlyle and Edmund.